Power BI
Customer Churn Intelligence & Revenue Recovery Platform
Live · Refreshed 2 min ago
⟳ Refresh
Share ↗
📊 Executive Summary
⚠️ Churn Risk Register
📈 Cohort & Retention
🎯 Recovery Action Centre
Filters
All Segments
SMB
Mid-Market
Enterprise
All Industries
Technology
Finance
Healthcare
Retail
Manufacturing
All Contract Types
Monthly
Annual
Multi-year
Last 12 Months
Last 6 Months
Last 3 Months
YTD
Jan 2024 – Dec 2024
Clear all filters
Total Customers
10,000
▲ 342 vs prior period
Active subscriptions
Monthly Churn Rate
2.9%
▲ 0.4pp vs prior month
Target: ≤ 2.5%
Revenue at Risk
$886K
▲ $74K vs prior month
Monthly · Critical + High
Avg Churn Prob
18.4%
▼ 1.1pp vs prior month
Model-predicted · all accounts
Recovery Rate
29%
▲ 18pp vs baseline
Post-intervention saves
Monthly Churn Rate Trend — 24 Months
Actual churn rate (%) with 3-month forecast band
⤢
⋯
Risk Distribution
By tier · All segments
⋯
Critical
420
4.2%
High
680
6.8%
Medium
1,240
12.4%
Low
7,660
76.6%
Top Churn Drivers — SHAP Feature Impact
Mean |SHAP value| across all high-risk customers
⋯
MRR Waterfall — Current Month
New · Expansion · Contraction · Churn
⋯
Opening MRR
$3,240K
New Revenue
+$114K
Expansion
+$72K
Contraction
−$46K
Churn
−$93K
Closing MRR
$3,287K
Customer Churn Risk Register
Sorted by revenue at risk · Click any row to drill through to customer 360°
All Risk Tiers
Critical only
High only
Medium only
↓ Export
Company
Segment
Industry
Contract
Monthly MRR
Churn Probability
Risk Tier
Top Driver
Revenue at Risk
Churn Probability Distribution — All Customers
Histogram · 10% bins
Monthly Cohort Retention Heatmap — 2024
% of original cohort retained by month · Green = strong retention · Red = rapid churn
Retention Curves by Segment
Kaplan-Meier survival curves · 12-month horizon
Churn Rate by Contract Type
Monthly average · Current period
Accounts Needing Action
1,100
Critical + High tier
Actions Taken (MTD)
814
74% action rate ↑
Saves Confirmed
236
29% recovery rate
Revenue Saved (MTD)
$274K
↑ vs $49K baseline
Priority Recovery Queue — Critical Accounts
Ranked by revenue at risk · Next 48 hours
Recovery Campaign Performance
Save rate by intervention type